Miwa Cosmetic

with its brand Miwa Italian Cosmetics, has been founded due to our passion for cosmetic science, which for us is a step towards the wider vision of pursuing beauty, well-being and life quality. We believe in science that can evolve in tune with nature; we seek perfection in our cosmetic products through innovation, responsibility, respect for people and for environment.
A new company made up of motivated people: professionals with decades of experience in chemistry, cosmetics, pharmaceuticals and management; people who believe in sustainable development.

Luciana Celestino

founder of the company, has been born in São Paolo (Brazil), where she came into contact with the culture of Japanese community of San Paolo. She has been fascinated by Japanese culture. She graduated in Chemical Engineering at University of Mogi das Cruzes - São Paulo - Brazil, and then she obtained a Master's degree in Science, Technology and Management at University of Ferrara (Italy).
Driven by strong passion for cosmetic science, she attended seminars and in-depth courses in cosmetology at Italian universities. In 2018 she founded Miwa Cosmetic. Luciana strongly believes she can offer his customers different and better anti-age products than those on the market, combining the inspiration of Brazilian, Oriental and European culture. She is mother of two children, twins, 8 years old.

Antonio Mileo

General Manager, graduated in Chemical Engineering at the University of Salerno, with an experimental thesis carried out at City College of New York (New York, U.S.A.).
During his 20-year experience in chemical and pharmaceutical industries, he holds responsibility positions for leading multinational companies in Research and Development, Production and Business Management.
He is inventor in 5 international patents. In 2016, he attended the Management Development Program at SDA Bocconi School of Management (Bocconi University, Milan, Italy).

The Mission

Person is the focus of our activity and attention: our cosmetic products are developed following the needs of woman who uses them, in order to satisfy her desire for beauty and harmony, through balanced and extremely effective products. Attention and selection of raw materials: we use natural products (plant origin) combined with the most innovative ingredients that cosmetic science offers.
Scientific progress and sustainable development are our allies and they guides us to deepen our knowledge and to pursue excellence in the research and development of our products.